Case study · Furniture e-commerce · Jodhpur
Karighari: an online store that lets handcrafted furniture do the talking
Karighari sells handcrafted furniture and home décor from Jodhpur. The website gives the pieces room to breathe, makes browsing by category effortless and gets a shopper from a chair they like to the cart in a few taps.
Product counts are from the live store at the time of writing and change as the catalogue grows.
The problem
Furniture is a considered purchase, and the website has to feel as good as the pieces
People do not buy a sofa on impulse. They look at photos, compare finishes, check the price and often come back a few times before ordering. A cluttered store makes handcrafted work look ordinary. Karighari needed a calm, premium-feeling shop that is still easy to buy from.
- Large, clear product photography matters more than anything else.
- Shoppers browse by type of furniture first, then by style and price.
- Trust is a big hurdle for a high-value online purchase, so policies and reviews need to be visible.
- Most visitors arrive on a phone.
Snapshot
- Client
- Karighari, Shastri Nagar, Jodhpur
- Type
- Online store for handcrafted furniture and home decor
- Services
- Store design and build, catalogue structure, content and SEO foundations
What we built
What makes the store work
A calm, photo-first design
A light, airy layout with generous space around each piece, so the craftsmanship is the first thing a visitor sees.
Category-first navigation
Chairs, cabinets, sofas and tables are one tap away from the home page, with clear product counts for each.
Quick view and add to cart
Shoppers can preview a piece and add it to the cart straight from a product list, without losing their place.
Real customer words
Customer reviews from several cities sit on the home page, because social proof matters on a considered purchase.
Policies where people look
Privacy, terms and a refund and returns policy are linked from the footer, which reassures first-time buyers.
Made for phones
A simple header, a slide-out menu and large tap targets keep the store comfortable on a small screen.
See it in action
Simple, elegant and easy to browse
Hover the browser to scroll the whole home page. On a phone it plays as it comes into view.
Store structure
- A category tree that mirrors how people shop for furniture.
- Product titles that carry the type, material and style, which helps search engines and shoppers alike.
- A homepage that mixes new arrivals with the main categories.
Search and growth
- A local angle in the page titles, so the store is found for handcrafted furniture in Jodhpur.
- Fast pages with compressed product images.
- A base that is ready for Google Shopping and Meta catalogue ads when the business wants them.
How we thought about it
Decisions that shaped the build
Let the photos lead
Heavy banners and badges compete with the furniture. We kept the interface quiet.
Make the first tap obvious
A new visitor should know within a second whether they are looking at chairs, sofas or storage.
Answer the trust questions early
Delivery, returns and who is behind the shop are all findable without hunting.
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Furniture, jewellery, appliances and gifts all need a store that builds confidence. Tell us what you sell and we will share ideas.