LinkedIn Ads & B2B Marketing
LinkedIn campaigns that reach the people who sign the cheques
LinkedIn costs more per click than other platforms, so it has to be done carefully. Used well, it puts your offer in front of exactly the managers, founders and buyers you want to meet.
Sound familiar?
The problems we usually hear about
- Your sales are B2B and your referrals have dried up.
- Generic outreach gets ignored.
- You tried LinkedIn ads once and the cost per lead scared you off.
Who this is for
- SaaS and software firms
- Manufacturers and exporters
- Consultants and agencies
- Education and enterprise training providers
What you get
What is included
Precise targeting
Job title, seniority, industry, company size and geography.
Lead gen forms
Pre-filled forms that remove friction, connected to your CRM.
Thought-leadership content
Posts and sponsored articles that build credibility with buyers.
Account-based campaigns
Target a list of named companies you want to win.
Company page setup
A page that looks credible when prospects check it.
Lead nurturing
Follow-up sequences that turn a form fill into a call.
How it works
From first call to results
Define the buyer
Who decides, who influences and what they care about.
Build the offer
A reason to respond, like an audit, guide or demo.
Run a test
A small budget to prove the audience before scaling.
Scale
Expand the best audiences and drop the rest.
From experience
Mistakes we keep fixing
These come up again and again when businesses ask us to take over linkedin ads & b2b marketing. Avoiding them is half the work.
Asking for a sale on the first touch
Most B2B buyers are not ready to talk to sales after one ad. A useful guide or an audit gets the conversation started.
An audience that is too broad
LinkedIn clicks are expensive, so every click should come from someone who could actually buy.
A neglected company page
Prospects click through to check you out. An empty page undoes the ad.
Giving up after two weeks
B2B decisions are slow. The first month is about learning which audience and offer respond.
What it costs
What changes the price
LinkedIn is pricier per click than other platforms, so the budget needs to be realistic from the start.
You will always get a written quote with the scope spelled out, so there are no surprises later.
The main factors
- Monthly ad spend
- Audience size and targeting depth
- Lead gen forms, content and follow-up sequences
- Whether we build the offer and landing page
- Reporting
Next step
Let's talk about LinkedIn Ads & B2B Marketing
Tell us a little about what you need. The founder reads every enquiry and replies within one working day with a straight answer, even if the answer is that you do not need us yet.
- Free first consultation
- Clear quote, no hidden extras
- No long lock-in contracts
01Is LinkedIn worth the cost?
For B2B with a high customer value, yes. For low-ticket products, other channels usually beat it. We will say so.
02What is the minimum budget?
LinkedIn needs more budget to produce enough data. We usually suggest a test of at least a few weeks before judging results.
Works well with
Content & Creative Marketing
Ad creatives, reels, social posts and website copy written and designed to sell, not just to fill a calendar.
Learn moreCRM & Lead Management
One place for every enquiry from ads, website, calls and WhatsApp, with follow-ups that do not get forgotten.
Learn moreGoogle Ads
Search, Maps, Shopping and Performance Max campaigns that go after people already looking for you.
Learn moreTell us what you want to achieve
Share a few details and you will hear back from the founder within one working day. No pressure and no hard sell.