Case study · Custom Shopify store + marketing · Ahmedabad
Navannya Fashion: a custom Shopify store and the marketing behind it
Navannya Fashion makes ethnic, fusion and festive wear in Ahmedabad and ships across India. We built its custom Shopify storefront and run the marketing around each collection launch.
The problem
A label with beautiful pieces and a stream of new ones
Navannya adds new designs every week. Every piece is different, photographed on a model, and bought by women who want to see the fabric, the fit and the price before they commit. The store needed to make that browsing easy, and the marketing needed to keep each new drop in front of the right buyers.
- Shoppers browse by style, fabric and budget, not by product code.
- Fit and sizing questions can stop a purchase if they are not answered early.
- Each new collection needs fresh creatives and a way to reach the people who would buy.
Snapshot
- Client
- Navannya Fashion, Maninagar, Ahmedabad
- Type
- Custom Shopify storefront with ongoing marketing
- Services
- Shopify theme design and build, collection structure, SEO and schema, Meta Ads, creatives and collection launches
What we built
What we built and run
A custom Shopify theme
A storefront designed for ethnic wear, with a rich hero, category circles, a message strip and clear product cards, rather than a stock theme.
Shopping by style, fabric and budget
Collections for 3-piece suit sets, co-ord sets, kaftans, kurta sets and Anarkali and sharara sets, plus silk, Mal Chanderi, cotton, new arrivals and "under ₹3,000".
Search and schema
Store, organisation, returns policy and FAQ markup so Google understands the shop, along with an on-site search.
Styling help on WhatsApp
A free styling helpline sits in the announcement bar, turning sizing and fabric questions into conversations instead of lost carts.
Meta Ads for every launch
Reels, carousels and catalogue creatives for each collection, aimed by city and interest, with retargeting for people who browsed but did not order.
Trust signals where they matter
Prepaid-order security, PAN India shipping, a size guide, FAQs and shipping and refund policies are one tap away.
See it in action
A storefront as colourful as the clothes
Hover the browser to scroll the home page. On a phone it plays as it comes into view.
Store structure
- Collection pages written and named for the searches shoppers use.
- Product titles and descriptions that carry the colour, fabric and piece type.
- A size guide and FAQ page that answer the common questions before they reach WhatsApp.
Marketing rhythm
- A repeatable launch plan for each new collection: reels, carousels and catalogue ads.
- Audiences by city and interest, with retargeting for store and product viewers.
- Enquiries and orders flowing to WhatsApp and the store, so the team can reply quickly.
How we thought about it
Decisions that shaped the work
Browse the way people shop
Style, fabric and price are the three ways shoppers think about ethnic wear, so the menu is built around exactly those.
Remove the sizing doubt
The size range and styling help sit above the fold, where hesitation starts.
Marketing and store as one
Ads link to the exact collection or piece, not the home page, so every click lands somewhere useful.
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